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Channel account manager vs technical sales manager

The differences between channel account managers and technical sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel account manager and a technical sales manager. Additionally, a technical sales manager has an average salary of $129,770, which is higher than the $97,071 average annual salary of a channel account manager.

The top three skills for a channel account manager include cam, cloud and channel sales. The most important skills for a technical sales manager are customer satisfaction, sales management, and CRM.

Channel account manager vs technical sales manager overview

Channel Account ManagerTechnical Sales Manager
Yearly salary$97,071$129,770
Hourly rate$46.67$62.39
Growth rate5%5%
Number of jobs148,671193,981
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 65%
Average age4646
Years of experience88

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

What does a technical sales manager do?

A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.

Channel account manager vs technical sales manager salary

Channel account managers and technical sales managers have different pay scales, as shown below.

Channel Account ManagerTechnical Sales Manager
Average salary$97,071$129,770
Salary rangeBetween $58,000 And $161,000Between $90,000 And $186,000
Highest paying CityPhiladelphia, PAColumbia, MD
Highest paying statePennsylvaniaNew Hampshire
Best paying companyMetaPalo Alto Networks
Best paying industryTechnologyManufacturing

Differences between channel account manager and technical sales manager education

There are a few differences between a channel account manager and a technical sales manager in terms of educational background:

Channel Account ManagerTechnical Sales Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel account manager vs technical sales manager demographics

Here are the differences between channel account managers' and technical sales managers' demographics:

Channel Account ManagerTechnical Sales Manager
Average age4646
Gender ratioMale, 71.2% Female, 28.8%Male, 86.2% Female, 13.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel account manager and technical sales manager duties and responsibilities

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
  • Show more

Technical sales manager example responsibilities.

  • Achieve annual sales and profit objectives for fast-pace company by securing contracts to sell automation components to MRO & OEM clients.
  • Manage sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.
  • Develop new customers in the region assign through independent travel, managing distributor relationships and OEM relationships.
  • Determine product pricing base on multiple ROI factors.
  • Recognize as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
  • Own & drive client strategy from a technology perspective including leading proof of concept and ROI initiatives.
  • Show more

Channel account manager vs technical sales manager skills

Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%
Common technical sales manager skills
  • Customer Satisfaction, 11%
  • Sales Management, 9%
  • CRM, 6%
  • Product Line, 5%
  • Business Development, 5%
  • Sales Strategies, 4%

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