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Channel sales director vs national sales director

The differences between channel sales directors and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a national sales director. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a national sales director are CRM, healthcare, and business development.

Channel sales director vs national sales director overview

Channel Sales DirectorNational Sales Director
Yearly salary$133,690$99,665
Hourly rate$64.27$47.92
Growth rate5%5%
Number of jobs82,18299,107
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

Channel sales director vs national sales director salary

Channel sales directors and national sales directors have different pay scales, as shown below.

Channel Sales DirectorNational Sales Director
Average salary$133,690$99,665
Salary rangeBetween $97,000 And $182,000Between $73,000 And $135,000
Highest paying CityMountain View, CAMountain View, CA
Highest paying stateOregonCalifornia
Best paying companyAppleCargill
Best paying industryTechnologyPharmaceutical

Differences between channel sales director and national sales director education

There are a few differences between a channel sales director and a national sales director in terms of educational background:

Channel Sales DirectorNational Sales Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs national sales director demographics

Here are the differences between channel sales directors' and national sales directors' demographics:

Channel Sales DirectorNational Sales Director
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and national sales director duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Channel sales director vs national sales director skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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