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Channel sales director vs regional sales director

The differences between channel sales directors and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a regional sales director. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $117,369 average annual salary of a regional sales director.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

Channel sales director vs regional sales director overview

Channel Sales DirectorRegional Sales Director
Yearly salary$133,690$117,369
Hourly rate$64.27$56.43
Growth rate5%5%
Number of jobs82,18297,379
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Channel sales director vs regional sales director salary

Channel sales directors and regional sales directors have different pay scales, as shown below.

Channel Sales DirectorRegional Sales Director
Average salary$133,690$117,369
Salary rangeBetween $97,000 And $182,000Between $77,000 And $177,000
Highest paying CityMountain View, CALas Vegas, NV
Highest paying stateOregonNevada
Best paying companyAppleCato Fashions
Best paying industryTechnologyPharmaceutical

Differences between channel sales director and regional sales director education

There are a few differences between a channel sales director and a regional sales director in terms of educational background:

Channel Sales DirectorRegional Sales Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs regional sales director demographics

Here are the differences between channel sales directors' and regional sales directors' demographics:

Channel Sales DirectorRegional Sales Director
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 75.8% Female, 24.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and regional sales director duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
  • Show more

Channel sales director vs regional sales director skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%

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