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Channel sales director vs senior sales director

The differences between channel sales directors and senior sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a senior sales director. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $124,597 average annual salary of a senior sales director.

The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a senior sales director are sales process, customer satisfaction, and cloud.

Channel sales director vs senior sales director overview

Channel Sales DirectorSenior Sales Director
Yearly salary$133,690$124,597
Hourly rate$64.27$59.90
Growth rate5%5%
Number of jobs82,18291,122
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a channel sales director do?

A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a senior sales director do?

A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

Channel sales director vs senior sales director salary

Channel sales directors and senior sales directors have different pay scales, as shown below.

Channel Sales DirectorSenior Sales Director
Average salary$133,690$124,597
Salary rangeBetween $97,000 And $182,000Between $80,000 And $192,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateOregonOregon
Best paying companyAppleVMware
Best paying industryTechnologyManufacturing

Differences between channel sales director and senior sales director education

There are a few differences between a channel sales director and a senior sales director in terms of educational background:

Channel Sales DirectorSenior Sales Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel sales director vs senior sales director demographics

Here are the differences between channel sales directors' and senior sales directors' demographics:

Channel Sales DirectorSenior Sales Director
Average age4646
Gender ratioMale, 78.4% Female, 21.6%Male, 65.0% Female, 35.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel sales director and senior sales director duties and responsibilities

Channel sales director example responsibilities.

  • Develop and execute various marketing campaigns, progress leads and conduct post-program ROI analysis to gauge effectiveness.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Develop sales process, CRM processes and business rules for all distribution and channel partner sales.
  • Implement streamline CRM process and marketing automation platform.
  • Lead sales initiatives for region, driving SMB sales to retail locations consistently over the years.
  • Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers design to double first YOY growth.
  • Show more

Senior sales director example responsibilities.

  • Develop and manage a partnership with a Korean company to outsource medical device manufacturing on OEM basis.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Halve response time and triple RFP reply rates for both domestic and international clientele.
  • Prepare written proposals for RFP s, client presentations, cross-selling audio and video capabilities.
  • Full responsibility for entire CRM strategy implementation delivery.
  • Leverage internal CRM and external data to optimize acquisition and retention opportunities
  • Show more

Channel sales director vs senior sales director skills

Common channel sales director skills
  • Cloud, 17%
  • Lead Generation, 11%
  • Digital Marketing, 8%
  • Channel Sales, 7%
  • Account Management, 4%
  • Enterprise Sales, 4%
Common senior sales director skills
  • Sales Process, 13%
  • Customer Satisfaction, 12%
  • Cloud, 5%
  • Sales Management, 4%
  • Product Knowledge, 4%
  • Direct Sales, 4%

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