Contracted marketing consultant vs marketing consultant

The differences between contracted marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a contracted marketing consultant and a marketing consultant. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a marketing consultant are customer service, web content, and media sales.

Contracted marketing consultant vs marketing consultant overview

	Contracted Marketing Consultant	Marketing Consultant
Yearly salary	$75,020	$70,593
Hourly rate	$36.07	$33.94
Growth rate	19%	19%
Number of jobs	76,942	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Contracted marketing consultant vs marketing consultant salary

Contracted marketing consultants and marketing consultants have different pay scales, as shown below.

	Contracted Marketing Consultant	Marketing Consultant
Average salary	$75,020	$70,593
Salary range	Between $49,000 And $113,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between contracted marketing consultant and marketing consultant education

There are a few differences between a contracted marketing consultant and a marketing consultant in terms of educational background:

	Contracted Marketing Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs marketing consultant demographics

Here are the differences between contracted marketing consultants' and marketing consultants' demographics:

	Contracted Marketing Consultant	Marketing Consultant
Average age	37	37
Gender ratio	Male, 43.4% Female, 56.6%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and marketing consultant duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Contracted marketing consultant vs marketing consultant skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Contracted Marketing Consultant vs. similar jobs

Contracted Marketing Consultant related careers

Contracted Marketing Consultant related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Contracted Marketing Consultant
Contracted Marketing Consultant vs Marketing Consultant

Updated January 8, 2025

Browse business and financial jobs