Contracted marketing consultant vs marketing coordinator

Differences between contracted marketing consultant and marketing coordinator duties and responsibilities

Contracted marketing consultant example responsibilities.

• Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
• Review of program ROI for a number of different campaigns.
• Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
• Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
• Facilitate split-test lead generation efforts on Facebook marketing campaigns.
• Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Marketing coordinator example responsibilities.

• Produce and manage content of company blog using WordPress.
• Manage first phase of company rebranding and website redesign (not yet implement).
• Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
• Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
• Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
• Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
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