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Coordinator/manager vs marketing coordinator

The differences between coordinator/managers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator/manager and a marketing coordinator. Additionally, a coordinator/manager has an average salary of $49,749, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a coordinator/manager include patients, social work and patient care. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Coordinator/manager vs marketing coordinator overview

Coordinator/ManagerMarketing Coordinator
Yearly salary$49,749$48,326
Hourly rate$23.92$23.23
Growth rate12%19%
Number of jobs29,28891,281
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 80%
Average age4737
Years of experience66

What does a coordinator/manager do?

A coordinator/manager is an individual who is responsible for supervising the day-to-day operations of a facility by following a set of policies and guidelines. Coordinators/managers collaborate with board members to ensure the overall quality of the facility and maintain inventory levels for all components and parts. They negotiate with vendors on contracts and fees as well as provides the overall budget for facility projects. Coordinators/managers must also train staff and employees regarding facility procedures and safety codes.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Coordinator/manager vs marketing coordinator salary

Coordinator/managers and marketing coordinators have different pay scales, as shown below.

Coordinator/ManagerMarketing Coordinator
Average salary$49,749$48,326
Salary rangeBetween $26,000 And $93,000Between $34,000 And $67,000
Highest paying CityAtlanta, GANew York, NY
Highest paying stateGeorgiaNew Jersey
Best paying companySquareKeller Williams Capital Properties
Best paying industry-Technology

Differences between coordinator/manager and marketing coordinator education

There are a few differences between a coordinator/manager and a marketing coordinator in terms of educational background:

Coordinator/ManagerMarketing Coordinator
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeCalifornia State University - BakersfieldUniversity of Georgia

Coordinator/manager vs marketing coordinator demographics

Here are the differences between coordinator/managers' and marketing coordinators' demographics:

Coordinator/ManagerMarketing Coordinator
Average age4737
Gender ratioMale, 40.9% Female, 59.1%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.2% Unknown, 4.7% Hispanic or Latino, 18.9% Asian, 5.3% White, 60.3% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage8%10%

Differences between coordinator/manager and marketing coordinator duties and responsibilities

Coordinator/manager example responsibilities.

  • Negotiate RFP for projects with clients and managing team and vendors to implement project plans at award sites.
  • Coordinate and manage operations of special projects pertaining to retroactive claim denials from CMS, IPRO and other review agencies.
  • Process managed care patients and communicate with all business partners to provide quality care and maximize reimbursement.
  • Manage and update SharePoint database with department documents post upcoming calendar events and notify end users by email correspondence of changes.
  • Insure office practices are in compliance with HIPAA regulation.
  • Work with CMS in providing compensation and classification analysis services to DES.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Coordinator/manager vs marketing coordinator skills

Common coordinator/manager skills
  • Patients, 20%
  • Social Work, 14%
  • Patient Care, 10%
  • Oversight, 7%
  • Discharge Planning, 6%
  • Community Resources, 6%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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