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The differences between development & marketing associates and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $70,545 average annual salary of a development & marketing associate.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Development & Marketing Associate | Marketing Consultant | |
| Yearly salary | $70,545 | $70,593 |
| Hourly rate | $33.92 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Development & marketing associates and marketing consultants have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Consultant | |
| Average salary | $70,545 | $70,593 |
| Salary range | Between $50,000 And $98,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Build-A-Bear Workshop | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a development & marketing associate and a marketing consultant in terms of educational background:
| Development & Marketing Associate | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing consultants' demographics:
| Development & Marketing Associate | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |