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The differences between development & marketing associates and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a marketing coordinator. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Development & Marketing Associate | Marketing Coordinator | |
| Yearly salary | $70,545 | $48,326 |
| Hourly rate | $33.92 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Development & marketing associates and marketing coordinators have different pay scales, as shown below.
| Development & Marketing Associate | Marketing Coordinator | |
| Average salary | $70,545 | $48,326 |
| Salary range | Between $50,000 And $98,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Build-A-Bear Workshop | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a development & marketing associate and a marketing coordinator in terms of educational background:
| Development & Marketing Associate | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and marketing coordinators' demographics:
| Development & Marketing Associate | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |