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The differences between digital consultants and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a marketing assistant. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Digital Consultant | Marketing Assistant | |
| Yearly salary | $103,415 | $39,442 |
| Hourly rate | $49.72 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Digital consultants and marketing assistants have different pay scales, as shown below.
| Digital Consultant | Marketing Assistant | |
| Average salary | $103,415 | $39,442 |
| Salary range | Between $80,000 And $132,000 | Between $28,000 And $55,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | BNY Mellon | |
| Best paying industry | Technology | Finance |
There are a few differences between a digital consultant and a marketing assistant in terms of educational background:
| Digital Consultant | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and marketing assistants' demographics:
| Digital Consultant | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |