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The differences between digital consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a marketing consultant. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Consultant | Marketing Consultant | |
| Yearly salary | $103,415 | $70,593 |
| Hourly rate | $49.72 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital consultants and marketing consultants have different pay scales, as shown below.
| Digital Consultant | Marketing Consultant | |
| Average salary | $103,415 | $70,593 |
| Salary range | Between $80,000 And $132,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | BNY Mellon | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a digital consultant and a marketing consultant in terms of educational background:
| Digital Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and marketing consultants' demographics:
| Digital Consultant | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |