Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a marketing coordinator. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Consultant | Marketing Coordinator | |
| Yearly salary | $103,415 | $48,326 |
| Hourly rate | $49.72 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital consultants and marketing coordinators have different pay scales, as shown below.
| Digital Consultant | Marketing Coordinator | |
| Average salary | $103,415 | $48,326 |
| Salary range | Between $80,000 And $132,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | BNY Mellon | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a digital consultant and a marketing coordinator in terms of educational background:
| Digital Consultant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and marketing coordinators' demographics:
| Digital Consultant | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |