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The differences between digital marketing consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing consultant and a marketing coordinator. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital marketing consultant include digital marketing, social media marketing and CRM. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Marketing Consultant | Marketing Coordinator | |
| Yearly salary | $71,064 | $48,326 |
| Hourly rate | $34.17 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,520 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital marketing consultants and marketing coordinators have different pay scales, as shown below.
| Digital Marketing Consultant | Marketing Coordinator | |
| Average salary | $71,064 | $48,326 |
| Salary range | Between $49,000 And $101,000 | Between $34,000 And $67,000 |
| Highest paying City | Washington, DC | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Booz Allen Hamilton | Keller Williams Capital Properties |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a digital marketing consultant and a marketing coordinator in terms of educational background:
| Digital Marketing Consultant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing consultants' and marketing coordinators' demographics:
| Digital Marketing Consultant | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |