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The differences between digital marketing coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Digital Marketing Coordinator | Coordinator | |
| Yearly salary | $50,405 | $41,599 |
| Hourly rate | $24.23 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 93,383 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Digital marketing coordinators and coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Coordinator | |
| Average salary | $50,405 | $41,599 |
| Salary range | Between $37,000 And $67,000 | Between $27,000 And $61,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | Delaware | Alaska |
| Best paying company | Salinas Valley Memorial Healthcare System | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a digital marketing coordinator and a coordinator in terms of educational background:
| Digital Marketing Coordinator | Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 57% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital marketing coordinators' and coordinators' demographics:
| Digital Marketing Coordinator | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |