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The differences between digital marketing coordinators and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Marketing Coordinator | Digital Marketing Consultant | |
| Yearly salary | $50,405 | $71,064 |
| Hourly rate | $24.23 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital marketing coordinators and digital marketing consultants have different pay scales, as shown below.
| Digital Marketing Coordinator | Digital Marketing Consultant | |
| Average salary | $50,405 | $71,064 |
| Salary range | Between $37,000 And $67,000 | Between $49,000 And $101,000 |
| Highest paying City | Hoboken, NJ | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Booz Allen Hamilton |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital marketing coordinator and a digital marketing consultant in terms of educational background:
| Digital Marketing Coordinator | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and digital marketing consultants' demographics:
| Digital Marketing Coordinator | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |