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The differences between digital marketing coordinators and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Marketing Coordinator | Digital Marketing Manager | |
| Yearly salary | $50,405 | $99,563 |
| Hourly rate | $24.23 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 93,383 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital marketing coordinators and digital marketing managers have different pay scales, as shown below.
| Digital Marketing Coordinator | Digital Marketing Manager | |
| Average salary | $50,405 | $99,563 |
| Salary range | Between $37,000 And $67,000 | Between $71,000 And $138,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a digital marketing coordinator and a digital marketing manager in terms of educational background:
| Digital Marketing Coordinator | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and digital marketing managers' demographics:
| Digital Marketing Coordinator | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |