Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing and sales coordinator. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Digital Marketing Coordinator | Marketing And Sales Coordinator | |
| Yearly salary | $50,405 | $45,306 |
| Hourly rate | $24.23 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Digital marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing And Sales Coordinator | |
| Average salary | $50,405 | $45,306 |
| Salary range | Between $37,000 And $67,000 | Between $33,000 And $61,000 |
| Highest paying City | Hoboken, NJ | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Salinas Valley Memorial Healthcare System | AIG |
| Best paying industry | Professional | Professional |
There are a few differences between a digital marketing coordinator and a marketing and sales coordinator in terms of educational background:
| Digital Marketing Coordinator | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing and sales coordinators' demographics:
| Digital Marketing Coordinator | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |