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The differences between digital marketing coordinators and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing communications assistant. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Digital Marketing Coordinator | Marketing Communications Assistant | |
| Yearly salary | $50,405 | $51,115 |
| Hourly rate | $24.23 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Digital marketing coordinators and marketing communications assistants have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Communications Assistant | |
| Average salary | $50,405 | $51,115 |
| Salary range | Between $37,000 And $67,000 | Between $34,000 And $76,000 |
| Highest paying City | Hoboken, NJ | Neptune, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Microsoft |
| Best paying industry | Professional | Finance |
There are a few differences between a digital marketing coordinator and a marketing communications assistant in terms of educational background:
| Digital Marketing Coordinator | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing communications assistants' demographics:
| Digital Marketing Coordinator | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |