Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing communications coordinator. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Digital Marketing Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $50,405 | $49,151 |
| Hourly rate | $24.23 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Digital marketing coordinators and marketing communications coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Communications Coordinator | |
| Average salary | $50,405 | $49,151 |
| Salary range | Between $37,000 And $67,000 | Between $36,000 And $67,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Avid |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital marketing coordinator and a marketing communications coordinator in terms of educational background:
| Digital Marketing Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing communications coordinators' demographics:
| Digital Marketing Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |