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The differences between digital marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing & events coordinator. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Digital Marketing Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $50,405 | $41,447 |
| Hourly rate | $24.23 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Digital marketing coordinators and marketing & events coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing & Events Coordinator | |
| Average salary | $50,405 | $41,447 |
| Salary range | Between $37,000 And $67,000 | Between $31,000 And $54,000 |
| Highest paying City | Hoboken, NJ | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | A.T. Kearney |
| Best paying industry | Professional | Start-up |
There are a few differences between a digital marketing coordinator and a marketing & events coordinator in terms of educational background:
| Digital Marketing Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing & events coordinators' demographics:
| Digital Marketing Coordinator | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |