Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing coordinators and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a specialist are patients, customer service, and work ethic.
| Digital Marketing Coordinator | Specialist | |
| Yearly salary | $50,405 | $58,013 |
| Hourly rate | $24.23 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 93,383 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Digital marketing coordinators and specialists have different pay scales, as shown below.
| Digital Marketing Coordinator | Specialist | |
| Average salary | $50,405 | $58,013 |
| Salary range | Between $37,000 And $67,000 | Between $32,000 And $104,000 |
| Highest paying City | Hoboken, NJ | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | The Citadel |
| Best paying industry | Professional | - |
There are a few differences between a digital marketing coordinator and a specialist in terms of educational background:
| Digital Marketing Coordinator | Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 49% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital marketing coordinators' and specialists' demographics:
| Digital Marketing Coordinator | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |