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The differences between digital strategists and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital strategist and a research analyst. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Digital Strategist | Research Analyst | |
| Yearly salary | $72,491 | $70,232 |
| Hourly rate | $34.85 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 25,123 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Digital strategists and research analysts have different pay scales, as shown below.
| Digital Strategist | Research Analyst | |
| Average salary | $72,491 | $70,232 |
| Salary range | Between $49,000 And $106,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between a digital strategist and a research analyst in terms of educational background:
| Digital Strategist | Research Analyst | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital strategists' and research analysts' demographics:
| Digital Strategist | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |