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The differences between digital strategists and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital strategist, becoming a social media strategist takes usually requires 1-2 years. Additionally, a digital strategist has an average salary of $72,491, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a digital strategist include digital marketing, digital strategy and google analytics. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Digital Strategist | Social Media Strategist | |
| Yearly salary | $72,491 | $62,339 |
| Hourly rate | $34.85 | $29.97 |
| Growth rate | 19% | 10% |
| Number of jobs | 25,123 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Digital strategists and social media strategists have different pay scales, as shown below.
| Digital Strategist | Social Media Strategist | |
| Average salary | $72,491 | $62,339 |
| Salary range | Between $49,000 And $106,000 | Between $41,000 And $94,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Utah |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a digital strategist and a social media strategist in terms of educational background:
| Digital Strategist | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital strategists' and social media strategists' demographics:
| Digital Strategist | Social Media Strategist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 55.8% Female, 44.2% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |