Direct marketing coordinator vs marketing consultant

The differences between direct marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing consultant. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing consultant are customer service, web content, and media sales.

Direct marketing coordinator vs marketing consultant overview

	Direct Marketing Coordinator	Marketing Consultant
Yearly salary	$84,613	$70,593
Hourly rate	$40.68	$33.94
Growth rate	19%	19%
Number of jobs	105,841	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing consultant salary

Direct marketing coordinators and marketing consultants have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Consultant
Average salary	$84,613	$70,593
Salary range	Between $52,000 And $137,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between direct marketing coordinator and marketing consultant education

There are a few differences between a direct marketing coordinator and a marketing consultant in terms of educational background:

	Direct Marketing Coordinator	Marketing Consultant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing consultant demographics

Here are the differences between direct marketing coordinators' and marketing consultants' demographics:

	Direct Marketing Coordinator	Marketing Consultant
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing consultant duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Direct marketing coordinator vs marketing consultant skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Consultant

Updated January 8, 2025

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