Direct marketing coordinator vs marketing coordinator

The differences between direct marketing coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing coordinator and a marketing coordinator. Additionally, a direct marketing coordinator has an average salary of $84,613, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a direct marketing coordinator include marketing campaigns, e-mail campaigns and customer data. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Direct marketing coordinator vs marketing coordinator overview

	Direct Marketing Coordinator	Marketing Coordinator
Yearly salary	$84,613	$48,326
Hourly rate	$40.68	$23.23
Growth rate	19%	19%
Number of jobs	105,841	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	37	37
Years of experience	6	6

Direct marketing coordinator vs marketing coordinator salary

Direct marketing coordinators and marketing coordinators have different pay scales, as shown below.

	Direct Marketing Coordinator	Marketing Coordinator
Average salary	$84,613	$48,326
Salary range	Between $52,000 And $137,000	Between $34,000 And $67,000
Highest paying City	-	New York, NY
Highest paying state	-	New Jersey
Best paying company	-	Keller Williams Capital Properties
Best paying industry	-	Technology

Differences between direct marketing coordinator and marketing coordinator education

There are a few differences between a direct marketing coordinator and a marketing coordinator in terms of educational background:

	Direct Marketing Coordinator	Marketing Coordinator
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing coordinator vs marketing coordinator demographics

Here are the differences between direct marketing coordinators' and marketing coordinators' demographics:

	Direct Marketing Coordinator	Marketing Coordinator
Average age	37	37
Gender ratio	Male, 27.8% Female, 72.2%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing coordinator and marketing coordinator duties and responsibilities

Direct marketing coordinator example responsibilities.

Direct and manage outsource SEO, social media, and PPC campaigns.
Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
Monitor the ROI on lists acquire.
Design landing pages for social media and PPC campaigns.
Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Direct marketing coordinator vs marketing coordinator skills

Common direct marketing coordinator skills

Marketing Campaigns, 18%
E-Mail Campaigns, 14%
Customer Data, 14%
Telemarketing, 8%
Website Content, 6%
HTML, 5%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Direct Marketing Coordinator
Direct Marketing Coordinator vs Marketing Coordinator

Updated January 8, 2025

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