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Director of group sales vs director of sales and marketing

The differences between directors of group sales and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and a director of sales and marketing. Additionally, a director of group sales has an average salary of $129,739, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of group sales vs director of sales and marketing overview

Director Of Group SalesDirector Of Sales And Marketing
Yearly salary$129,739$117,348
Hourly rate$62.37$56.42
Growth rate5%5%
Number of jobs68,626132,459
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age4646
Years of experience88

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of group sales vs director of sales and marketing salary

Directors of group sales and directors of sales and marketing have different pay scales, as shown below.

Director Of Group SalesDirector Of Sales And Marketing
Average salary$129,739$117,348
Salary rangeBetween $78,000 And $215,000Between $73,000 And $188,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-Quidel
Best paying industry-Manufacturing

Differences between director of group sales and director of sales and marketing education

There are a few differences between a director of group sales and a director of sales and marketing in terms of educational background:

Director Of Group SalesDirector Of Sales And Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of group sales vs director of sales and marketing demographics

Here are the differences between directors of group sales' and directors of sales and marketing' demographics:

Director Of Group SalesDirector Of Sales And Marketing
Average age4646
Gender ratioMale, 56.6% Female, 43.4%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of group sales and director of sales and marketing duties and responsibilities

Director of group sales example responsibilities.

  • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Charge with booking all group rooms in every market segment
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

Director of group sales vs director of sales and marketing skills

Common director of group sales skills
  • Booking, 10%
  • Sales Strategies, 8%
  • Sales Process, 6%
  • Resorts, 6%
  • Customer Satisfaction, 6%
  • Sales Objectives, 5%
Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%

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