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Director of group sales vs group sales manager

The differences between directors of group sales and group sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and a group sales manager. Additionally, a director of group sales has an average salary of $129,739, which is higher than the $52,423 average annual salary of a group sales manager.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for a group sales manager are booking, trade shows, and site inspections.

Director of group sales vs group sales manager overview

Director Of Group SalesGroup Sales Manager
Yearly salary$129,739$52,423
Hourly rate$62.37$25.20
Growth rate5%5%
Number of jobs68,626104,735
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age4646
Years of experience88

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does a group sales manager do?

A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.

Director of group sales vs group sales manager salary

Directors of group sales and group sales managers have different pay scales, as shown below.

Director Of Group SalesGroup Sales Manager
Average salary$129,739$52,423
Salary rangeBetween $78,000 And $215,000Between $31,000 And $86,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Eaton
Best paying industry-Hospitality

Differences between director of group sales and group sales manager education

There are a few differences between a director of group sales and a group sales manager in terms of educational background:

Director Of Group SalesGroup Sales Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of group sales vs group sales manager demographics

Here are the differences between directors of group sales' and group sales managers' demographics:

Director Of Group SalesGroup Sales Manager
Average age4646
Gender ratioMale, 56.6% Female, 43.4%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of group sales and group sales manager duties and responsibilities

Director of group sales example responsibilities.

  • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Charge with booking all group rooms in every market segment
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Group sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Maximize yield management opportunities by maintaining consistent verbal and written communication with clients and consistently booking repeat business.
  • Secure business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone.
  • Conduct tastings and wine pairings, making recommendations base on client's needs, budget, etc.
  • Introduce a wine seminar for servers, strengthening knowledge of offerings, which dramatically increase wine sales.
  • Prepare function space contracts, BEOs, and propose menus base on the function type, size, and client budget.
  • Show more

Director of group sales vs group sales manager skills

Common director of group sales skills
  • Booking, 10%
  • Sales Strategies, 8%
  • Sales Process, 6%
  • Resorts, 6%
  • Customer Satisfaction, 6%
  • Sales Objectives, 5%
Common group sales manager skills
  • Booking, 10%
  • Trade Shows, 8%
  • Site Inspections, 8%
  • Market Trends, 6%
  • Sales Presentations, 4%
  • Delphi, 4%

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