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Director of group sales vs head of sales

The differences between directors of group sales and heads of sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and a head of sales. Additionally, a head of sales has an average salary of $166,100, which is higher than the $129,739 average annual salary of a director of group sales.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for a head of sales are CRM, sales strategy, and sales organization.

Director of group sales vs head of sales overview

Director Of Group SalesHead Of Sales
Yearly salary$129,739$166,100
Hourly rate$62.37$79.86
Growth rate5%5%
Number of jobs68,626112,592
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 62%
Average age4646
Years of experience88

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does a head of sales do?

The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets. Furthermore, as the head of sales, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

Director of group sales vs head of sales salary

Directors of group sales and heads of sales have different pay scales, as shown below.

Director Of Group SalesHead Of Sales
Average salary$129,739$166,100
Salary rangeBetween $78,000 And $215,000Between $110,000 And $248,000
Highest paying City-Portland, OR
Highest paying state-Vermont
Best paying company-Flexport
Best paying industry-Technology

Differences between director of group sales and head of sales education

There are a few differences between a director of group sales and a head of sales in terms of educational background:

Director Of Group SalesHead Of Sales
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 62%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of group sales vs head of sales demographics

Here are the differences between directors of group sales' and heads of sales' demographics:

Director Of Group SalesHead Of Sales
Average age4646
Gender ratioMale, 56.6% Female, 43.4%Male, 66.5% Female, 33.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of group sales and head of sales duties and responsibilities

Director of group sales example responsibilities.

  • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Charge with booking all group rooms in every market segment
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Head of sales example responsibilities.

  • Coordinate social media work (Facebook, apps, and social post within the managed brands).
  • Create, and manage social media initiatives.including facebook, twitter, instagram, pinterest, and youtube.3.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Establish the group sales strategy, group ceiling, and booking calendar for groups.
  • Initiate and execute a customer service development program, CRM implementation and adoption.
  • Advance c-level and senior relationships with brand, agency, networks and publishers.
  • Show more

Director of group sales vs head of sales skills

Common director of group sales skills
  • Booking, 10%
  • Sales Strategies, 8%
  • Sales Process, 6%
  • Resorts, 6%
  • Customer Satisfaction, 6%
  • Sales Objectives, 5%
Common head of sales skills
  • CRM, 8%
  • Sales Strategy, 7%
  • Sales Organization, 5%
  • Product Knowledge, 5%
  • Business Development, 5%
  • Sales Operations, 5%

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