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Director of group sales vs senior sales manager

The differences between directors of group sales and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of group sales and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $129,739 average annual salary of a director of group sales.

The top three skills for a director of group sales include booking, sales strategies and sales process. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Director of group sales vs senior sales manager overview

Director Of Group SalesSenior Sales Manager
Yearly salary$129,739$140,662
Hourly rate$62.37$67.63
Growth rate5%5%
Number of jobs68,626115,070
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a director of group sales do?

A director of group sales oversees an organization's sales and marketing operations. They primarily develop sales plans and programs, set goals and timelines, establish guidelines, create sales models and sales forecasts, and conduct extensive market research and analyses, reviewing regular reports from different groups. They also have the power to make business decisions, negotiate contracts with potential business partners, and implement new policies and regulations. Moreover, a director of group sales empowers the workforce to reach sales targets while developing strategies to facilitate and optimize sales operations.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Director of group sales vs senior sales manager salary

Directors of group sales and senior sales managers have different pay scales, as shown below.

Director Of Group SalesSenior Sales Manager
Average salary$129,739$140,662
Salary rangeBetween $78,000 And $215,000Between $95,000 And $206,000
Highest paying City-Washington, DC
Highest paying state-Maine
Best paying company-Leprino Foods
Best paying industry-Professional

Differences between director of group sales and senior sales manager education

There are a few differences between a director of group sales and a senior sales manager in terms of educational background:

Director Of Group SalesSenior Sales Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of group sales vs senior sales manager demographics

Here are the differences between directors of group sales' and senior sales managers' demographics:

Director Of Group SalesSenior Sales Manager
Average age4646
Gender ratioMale, 56.6% Female, 43.4%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of group sales and senior sales manager duties and responsibilities

Director of group sales example responsibilities.

  • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Charge with booking all group rooms in every market segment
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Director of group sales vs senior sales manager skills

Common director of group sales skills
  • Booking, 10%
  • Sales Strategies, 8%
  • Sales Process, 6%
  • Resorts, 6%
  • Customer Satisfaction, 6%
  • Sales Objectives, 5%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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