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Director of technical sales vs sales manager

The differences between directors of technical sales and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of technical sales and a sales manager. Additionally, a director of technical sales has an average salary of $96,380, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a director of technical sales include CRM, cloud and sales process. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Director of technical sales vs sales manager overview

Director Of Technical SalesSales Manager
Yearly salary$96,380$73,952
Hourly rate$46.34$35.55
Growth rate5%5%
Number of jobs161,516119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a director of technical sales do?

A director of technical sales oversees and directs an organization's sales operations, aiming for profit growth and optimal services. Their duties usually entail setting goals and product roadmaps, establishing sales strategies, developing sales programs and marketing projects, and conducting research to find business and client opportunities. They may also participate in securing deals with key clients and business partners, developing sales forecasts, and recruiting employees. Moreover, as a director of technical sales, it is essential to lead and empower staff to reach goals while implementing company standards and policies.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Director of technical sales vs sales manager salary

Directors of technical sales and sales managers have different pay scales, as shown below.

Director Of Technical SalesSales Manager
Average salary$96,380$73,952
Salary rangeBetween $64,000 And $143,000Between $42,000 And $129,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateCaliforniaNew Jersey
Best paying companyThe Wonderful CompanyCapgemini
Best paying industryTechnology-

Differences between director of technical sales and sales manager education

There are a few differences between a director of technical sales and a sales manager in terms of educational background:

Director Of Technical SalesSales Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of technical sales vs sales manager demographics

Here are the differences between directors of technical sales' and sales managers' demographics:

Director Of Technical SalesSales Manager
Average age4646
Gender ratioMale, 86.5% Female, 13.5%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of technical sales and sales manager duties and responsibilities

Director of technical sales example responsibilities.

  • Deploy and manage team to efficient use of CRM and customer support platforms.
  • Gather customer requirements, plan and manage technical trials with service providers to demonstrate end-to-end VoIP and data services.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Utilize AWS EC2 instances to deliver training in the cloud for clients and partners internationally.
  • Develop internal scorecard to help prioritize projects base on alignment with corporate goals, ROI and TCO.
  • Determine specifications for all integration with Linux, Java, Ajax, and Jscript work to be perform.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Director of technical sales vs sales manager skills

Common director of technical sales skills
  • CRM, 13%
  • Cloud, 10%
  • Sales Process, 5%
  • Enterprise Sales, 5%
  • Business Development, 5%
  • Account Management, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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