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Field marketing specialist vs content specialist

The differences between field marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $57,660 average annual salary of a field marketing specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Field marketing specialist vs content specialist overview

Field Marketing SpecialistContent Specialist
Yearly salary$57,660$66,018
Hourly rate$27.72$31.74
Growth rate19%19%
Number of jobs125,11740,346
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Average age3737
Years of experience66

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a content specialist do?

A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.

Field marketing specialist vs content specialist salary

Field marketing specialists and content specialists have different pay scales, as shown below.

Field Marketing SpecialistContent Specialist
Average salary$57,660$66,018
Salary rangeBetween $41,000 And $81,000Between $52,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Meta
Best paying industry-Health Care

Differences between field marketing specialist and content specialist education

There are a few differences between a field marketing specialist and a content specialist in terms of educational background:

Field Marketing SpecialistContent Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing specialist vs content specialist demographics

Here are the differences between field marketing specialists' and content specialists' demographics:

Field Marketing SpecialistContent Specialist
Average age3737
Gender ratioMale, 44.3% Female, 55.7%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing specialist and content specialist duties and responsibilities

Field marketing specialist example responsibilities.

  • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
  • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
  • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Maintain CRM database and training.
  • Show more

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Field marketing specialist vs content specialist skills

Common field marketing specialist skills
  • ROI, 16%
  • Event Management, 11%
  • Digital Marketing, 6%
  • Market Research, 6%
  • Sales Support, 6%
  • Marketing Campaigns, 5%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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