Field marketing specialist vs marketing analyst

The differences between field marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $57,660 average annual salary of a field marketing specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Field marketing specialist vs marketing analyst overview

	Field Marketing Specialist	Marketing Analyst
Yearly salary	$57,660	$59,380
Hourly rate	$27.72	$28.55
Growth rate	19%	19%
Number of jobs	125,117	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Field marketing specialist vs marketing analyst salary

Field marketing specialists and marketing analysts have different pay scales, as shown below.

	Field Marketing Specialist	Marketing Analyst
Average salary	$57,660	$59,380
Salary range	Between $41,000 And $81,000	Between $41,000 And $84,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between field marketing specialist and marketing analyst education

There are a few differences between a field marketing specialist and a marketing analyst in terms of educational background:

	Field Marketing Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Field marketing specialist vs marketing analyst demographics

Here are the differences between field marketing specialists' and marketing analysts' demographics:

	Field Marketing Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 44.3% Female, 55.7%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between field marketing specialist and marketing analyst duties and responsibilities

Field marketing specialist example responsibilities.

Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
Maintain CRM database and training.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Field marketing specialist vs marketing analyst skills

Common field marketing specialist skills

ROI, 16%
Event Management, 11%
Digital Marketing, 6%
Market Research, 6%
Sales Support, 6%
Marketing Campaigns, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Field Marketing Specialist
Field Marketing Specialist vs Marketing Analyst

Updated January 8, 2025

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