Post job

Field marketing specialist vs product specialist

The differences between field marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $57,660 average annual salary of a field marketing specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Field marketing specialist vs product specialist overview

Field Marketing SpecialistProduct Specialist
Yearly salary$57,660$85,932
Hourly rate$27.72$41.31
Growth rate19%19%
Number of jobs125,117103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 64%
Average age3737
Years of experience66

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a product specialist do?

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

Field marketing specialist vs product specialist salary

Field marketing specialists and product specialists have different pay scales, as shown below.

Field Marketing SpecialistProduct Specialist
Average salary$57,660$85,932
Salary rangeBetween $41,000 And $81,000Between $56,000 And $130,000
Highest paying City-San Bruno, CA
Highest paying state-California
Best paying company-ByteDance
Best paying industry-Technology

Differences between field marketing specialist and product specialist education

There are a few differences between a field marketing specialist and a product specialist in terms of educational background:

Field Marketing SpecialistProduct Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing specialist vs product specialist demographics

Here are the differences between field marketing specialists' and product specialists' demographics:

Field Marketing SpecialistProduct Specialist
Average age3737
Gender ratioMale, 44.3% Female, 55.7%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing specialist and product specialist duties and responsibilities

Field marketing specialist example responsibilities.

  • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
  • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
  • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Maintain CRM database and training.
  • Show more

Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Field marketing specialist vs product specialist skills

Common field marketing specialist skills
  • ROI, 16%
  • Event Management, 11%
  • Digital Marketing, 6%
  • Market Research, 6%
  • Sales Support, 6%
  • Marketing Campaigns, 5%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

Browse business and financial jobs