Internet marketing consultant vs marketing analyst

The differences between internet marketing consultants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing consultant and a marketing analyst. Additionally, an internet marketing consultant has an average salary of $60,974, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Internet marketing consultant vs marketing analyst overview

	Internet Marketing Consultant	Marketing Analyst
Yearly salary	$60,974	$59,380
Hourly rate	$29.31	$28.55
Growth rate	19%	19%
Number of jobs	79,108	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Internet marketing consultant vs marketing analyst salary

Internet marketing consultants and marketing analysts have different pay scales, as shown below.

	Internet Marketing Consultant	Marketing Analyst
Average salary	$60,974	$59,380
Salary range	Between $46,000 And $80,000	Between $41,000 And $84,000
Highest paying City	Chicago, IL	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	The Enterprise	Meta
Best paying industry	Technology	Finance

Differences between internet marketing consultant and marketing analyst education

There are a few differences between an internet marketing consultant and a marketing analyst in terms of educational background:

	Internet Marketing Consultant	Marketing Analyst
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing consultant vs marketing analyst demographics

Here are the differences between internet marketing consultants' and marketing analysts' demographics:

	Internet Marketing Consultant	Marketing Analyst
Average age	37	37
Gender ratio	Male, 65.7% Female, 34.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing consultant and marketing analyst duties and responsibilities

Internet marketing consultant example responsibilities.

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.
Identify blogs, forums, and YouTube channels to partner with.
Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Internet marketing consultant vs marketing analyst skills

Common internet marketing consultant skills

Web Design, 24%
Search Engine Optimization, 13%
Search Engine, 7%
PPC, 4%
Email Campaigns, 4%
Google Adwords, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Internet Marketing Consultant vs Marketing Analyst

Updated January 8, 2025

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