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Internet marketing consultant vs marketing executive

The differences between internet marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $60,974 average annual salary of an internet marketing consultant.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Internet marketing consultant vs marketing executive overview

Internet Marketing ConsultantMarketing Executive
Yearly salary$60,974$73,499
Hourly rate$29.31$35.34
Growth rate19%10%
Number of jobs79,108145,040
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 70%
Average age3739
Years of experience610

Internet marketing consultant vs marketing executive salary

Internet marketing consultants and marketing executives have different pay scales, as shown below.

Internet Marketing ConsultantMarketing Executive
Average salary$60,974$73,499
Salary rangeBetween $46,000 And $80,000Between $49,000 And $108,000
Highest paying CityChicago, ILSan Francisco, CA
Highest paying stateDelawareNevada
Best paying companyThe EnterpriseMicrosoft
Best paying industryTechnologyRetail

Differences between internet marketing consultant and marketing executive education

There are a few differences between an internet marketing consultant and a marketing executive in terms of educational background:

Internet Marketing ConsultantMarketing Executive
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing consultant vs marketing executive demographics

Here are the differences between internet marketing consultants' and marketing executives' demographics:

Internet Marketing ConsultantMarketing Executive
Average age3739
Gender ratioMale, 65.7% Female, 34.3%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing consultant and marketing executive duties and responsibilities

Internet marketing consultant example responsibilities.

  • Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
  • Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Can get 20k+ YouTube views in a week.
  • Identify blogs, forums, and YouTube channels to partner with.
  • Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Internet marketing consultant vs marketing executive skills

Common internet marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 13%
  • Search Engine, 7%
  • PPC, 4%
  • Email Campaigns, 4%
  • Google Adwords, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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