Internet marketing coordinator vs marketing specialist

The differences between internet marketing coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $49,608 average annual salary of an internet marketing coordinator.

The top three skills for an internet marketing coordinator include email campaigns, search engine optimization and google adwords. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Internet marketing coordinator vs marketing specialist overview

	Internet Marketing Coordinator	Marketing Specialist
Yearly salary	$49,608	$54,942
Hourly rate	$23.85	$26.41
Growth rate	19%	19%
Number of jobs	80,777	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Internet marketing coordinator vs marketing specialist salary

Internet marketing coordinators and marketing specialists have different pay scales, as shown below.

	Internet Marketing Coordinator	Marketing Specialist
Average salary	$49,608	$54,942
Salary range	Between $37,000 And $64,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between internet marketing coordinator and marketing specialist education

There are a few differences between an internet marketing coordinator and a marketing specialist in terms of educational background:

	Internet Marketing Coordinator	Marketing Specialist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing coordinator vs marketing specialist demographics

Here are the differences between internet marketing coordinators' and marketing specialists' demographics:

	Internet Marketing Coordinator	Marketing Specialist
Average age	37	37
Gender ratio	Male, 45.3% Female, 54.7%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.5% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing coordinator and marketing specialist duties and responsibilities

Internet marketing coordinator example responsibilities.

Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Help ensured departmental/organizational metrics are met (e.g., ROAS, ROI, CPA, etc).
Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
Analyze POS data to target marketing initiatives toward specific customer demographics, fostering both top-line and bottom-line growth.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Internet marketing coordinator vs marketing specialist skills

Common internet marketing coordinator skills

Email Campaigns, 17%
Search Engine Optimization, 9%
Google Adwords, 7%
Marketing Campaigns, 7%
Twitter, 6%
SEM, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Internet Marketing Coordinator
Internet Marketing Coordinator vs Marketing Specialist

Updated January 8, 2025

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