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The differences between lead generators and assistant store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and an assistant store manager. Additionally, an assistant store manager has an average salary of $40,759, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for an assistant store manager are store management, payroll, and loss prevention.
| Lead Generator | Assistant Store Manager | |
| Yearly salary | $24,158 | $40,759 |
| Hourly rate | $11.61 | $19.60 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 428,619 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 45% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Assistant store managers are considered second-in-command to store managers. They help oversee operations and take over when the manager is unavailable. Assistant store managers may be assigned to focus on certain aspects of store operations such as marketing, finance, human resources, or quality control. They should be familiar with running the store and with all the other tasks needed to be done. Assistant store managers should have decision-making skills, interpersonal skills, and business acumen. They should also be able to do the work usually done on the operations floor in case of a lack of manpower.
Lead generators and assistant store managers have different pay scales, as shown below.
| Lead Generator | Assistant Store Manager | |
| Average salary | $24,158 | $40,759 |
| Salary range | Between $15,000 And $36,000 | Between $32,000 And $51,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | Connecticut |
| Best paying company | US Foods | |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a lead generator and an assistant store manager in terms of educational background:
| Lead Generator | Assistant Store Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 45% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and assistant store managers' demographics:
| Lead Generator | Assistant Store Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |