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Lead generator vs business manager

The differences between lead generators and business managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a business manager. Additionally, a business manager has an average salary of $83,198, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a business manager are customer service, powerpoint, and project management.

Lead generator vs business manager overview

Lead GeneratorBusiness Manager
Yearly salary$24,158$83,198
Hourly rate$11.61$40.00
Growth rate6%6%
Number of jobs6,802377,191
Job satisfaction-5
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 65%
Average age4444
Years of experience66

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

What does a business manager do?

A business manager is responsible for directing the overall operations of the company, ensuring that all employees do their tasks efficiently and accurately. Business managers' duties include developing strategic solutions, evaluating employees' performance, identifying business opportunities to grow, monitoring the company's expenses to meet its budget goals, implementing techniques to boost the company's revenue and profitability, and adhering to the company's legal policies and procedures. A business manager must have excellent leadership and interpersonal skills to supervise daily operations.

Lead generator vs business manager salary

Lead generators and business managers have different pay scales, as shown below.

Lead GeneratorBusiness Manager
Average salary$24,158$83,198
Salary rangeBetween $15,000 And $36,000Between $47,000 And $145,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyGoogleThe Citadel
Best paying industryRetailTechnology

Differences between lead generator and business manager education

There are a few differences between a lead generator and a business manager in terms of educational background:

Lead GeneratorBusiness Manager
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead generator vs business manager demographics

Here are the differences between lead generators' and business managers' demographics:

Lead GeneratorBusiness Manager
Average age4444
Gender ratioMale, 56.4% Female, 43.6%Male, 43.2% Female, 56.8%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between lead generator and business manager duties and responsibilities

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
    • Show more

Business manager example responsibilities.

  • Coordinate and manage hvac projects from estimate to invoice.
  • Manage accounting, treasury, and process improvement initiatives to effect financial turnaround of CMRO business unit.
  • Manage and supervise firm operations on a daily basis including purchases, accounting, scheduling of vendors, attorney and CPA.
  • Create solutions in the areas of invoicing, AR reporting and payment methods that lead to system improvements and streamline processes.
  • Manage all human resource activities, operational processes and financial oversight.
  • Develop internal operating procedures design to achieve efficient clinic operations and maximum service to patients.
    • Show more

Lead generator vs business manager skills

Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%
Common business manager skills
  • Customer Service, 21%
  • PowerPoint, 7%
  • Project Management, 6%
  • Human Resources, 6%
  • Payroll Taxes, 5%
  • Business Plan, 4%

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Updated January 8, 2025

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