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The differences between lead generators and customer service managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a customer service manager. Additionally, a customer service manager has an average salary of $61,487, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a customer service manager are strong customer service, payroll, and customer satisfaction.
| Lead Generator | Customer Service Manager | |
| Yearly salary | $24,158 | $61,487 |
| Hourly rate | $11.61 | $29.56 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 313,110 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 46% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Customer service managers are in charge of overseeing a group of customer service associates. They ensure that key metrics are met by the employees. These metrics usually include average handling time and customer satisfaction ratings. They also give coaching to employees who might need additional guidance in reaching team goals. Customer service managers are expected to have had experience on the operations floor to balance their role as a strategic leader and a people manager. They should have customer service skills, decision-making skills, and communication skills.
Lead generators and customer service managers have different pay scales, as shown below.
| Lead Generator | Customer Service Manager | |
| Average salary | $24,158 | $61,487 |
| Salary range | Between $15,000 And $36,000 | Between $35,000 And $105,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | KLA | |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a lead generator and a customer service manager in terms of educational background:
| Lead Generator | Customer Service Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 46% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and customer service managers' demographics:
| Lead Generator | Customer Service Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 37.0% Female, 63.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |