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Lead generator vs customer service manager

The differences between lead generators and customer service managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a customer service manager. Additionally, a customer service manager has an average salary of $61,487, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a customer service manager are strong customer service, payroll, and customer satisfaction.

Lead generator vs customer service manager overview

Lead GeneratorCustomer Service Manager
Yearly salary$24,158$61,487
Hourly rate$11.61$29.56
Growth rate6%6%
Number of jobs6,802313,110
Job satisfaction-5
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 46%
Average age4444
Years of experience66

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

What does a customer service manager do?

Customer service managers are in charge of overseeing a group of customer service associates. They ensure that key metrics are met by the employees. These metrics usually include average handling time and customer satisfaction ratings. They also give coaching to employees who might need additional guidance in reaching team goals. Customer service managers are expected to have had experience on the operations floor to balance their role as a strategic leader and a people manager. They should have customer service skills, decision-making skills, and communication skills.

Lead generator vs customer service manager salary

Lead generators and customer service managers have different pay scales, as shown below.

Lead GeneratorCustomer Service Manager
Average salary$24,158$61,487
Salary rangeBetween $15,000 And $36,000Between $35,000 And $105,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew JerseyNew Jersey
Best paying companyGoogleKLA
Best paying industryRetailManufacturing

Differences between lead generator and customer service manager education

There are a few differences between a lead generator and a customer service manager in terms of educational background:

Lead GeneratorCustomer Service Manager
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 46%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead generator vs customer service manager demographics

Here are the differences between lead generators' and customer service managers' demographics:

Lead GeneratorCustomer Service Manager
Average age4444
Gender ratioMale, 56.4% Female, 43.6%Male, 37.0% Female, 63.0%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between lead generator and customer service manager duties and responsibilities

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
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Customer service manager example responsibilities.

  • Manage the accounts payable and accounts receivable dealing with the Michigan WIC program.
  • Ensure SLA compliance are achieved for all incident metrics as well as call resolution.
  • Manage installation and customization of ACD system and PBX for business office call center operations.
  • Develop and manage communications strategies, including Facebook, catalog production, email marketing, direct mail.
  • Lead efforts in developing and executing CRM with the team to identify areas of improvement within the departments.
  • Prioritize, delegate and accomplish multiple projects, as well as the ability to troubleshoot and resolve common problems.
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Lead generator vs customer service manager skills

Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%
Common customer service manager skills
  • Strong Customer Service, 15%
  • Payroll, 6%
  • Customer Satisfaction, 6%
  • Customer Complaints, 6%
  • Customer Service, 6%
  • ISO, 5%

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