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The differences between lead generators and lead managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and a lead manager. Additionally, a lead manager has an average salary of $101,883, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for a lead manager are safety procedures, sales floor, and gross margin.
| Lead Generator | Lead Manager | |
| Yearly salary | $24,158 | $101,883 |
| Hourly rate | $11.61 | $48.98 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 385,395 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 52% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
A lead manager is primarily in charge of overseeing the progress of a particular office or department. Although the responsibilities will vary depending on their industry, it will typically revolve around producing progress reports, reviewing documentation and transactions, managing the budget, procuring supplies, and devising strategies to generate leads and reach goals faster. Furthermore, as a lead manager, it is essential to spearhead projects and encourage staff, all while implementing the company's policies and regulations.
Lead generators and lead managers have different pay scales, as shown below.
| Lead Generator | Lead Manager | |
| Average salary | $24,158 | $101,883 |
| Salary range | Between $15,000 And $36,000 | Between $73,000 And $140,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | Alaska |
| Best paying company | Trulia | |
| Best paying industry | Retail | Retail |
There are a few differences between a lead generator and a lead manager in terms of educational background:
| Lead Generator | Lead Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and lead managers' demographics:
| Lead Generator | Lead Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 54.2% Female, 45.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.4% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |