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The differences between lead generators and operations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and an operations director. Additionally, an operations director has an average salary of $104,050, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for an operations director are customer service, continuous improvement, and oversight.
| Lead Generator | Operations Director | |
| Yearly salary | $24,158 | $104,050 |
| Hourly rate | $11.61 | $50.02 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 114,993 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 67% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Operations directors oversee all company operations. They have the power to set the direction, change the course of the organization, and reform strategies to ensure efficiency in how the company operates. Operations directors manage business operations effectively by constantly analyzing company data and by anticipating any challenge that may come their way. As such, they make sound business decisions and recommendations that will help strengthen the organization. Operations directors oversee finances, quality control, and even human resources. They ensure that all aspects of the business are considered in making business operations decisions.
Lead generators and operations directors have different pay scales, as shown below.
| Lead Generator | Operations Director | |
| Average salary | $24,158 | $104,050 |
| Salary range | Between $15,000 And $36,000 | Between $65,000 And $164,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Airbnb | |
| Best paying industry | Retail | Finance |
There are a few differences between a lead generator and an operations director in terms of educational background:
| Lead Generator | Operations Director | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and operations directors' demographics:
| Lead Generator | Operations Director | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 70.6% Female, 29.4% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |