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Lead generator vs operations director

The differences between lead generators and operations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and an operations director. Additionally, an operations director has an average salary of $104,050, which is higher than the $24,158 average annual salary of a lead generator.

The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for an operations director are customer service, continuous improvement, and oversight.

Lead generator vs operations director overview

Lead GeneratorOperations Director
Yearly salary$24,158$104,050
Hourly rate$11.61$50.02
Growth rate6%6%
Number of jobs6,802114,993
Job satisfaction--
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 67%
Average age4444
Years of experience66

What does a lead generator do?

A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.

What does an operations director do?

Operations directors oversee all company operations. They have the power to set the direction, change the course of the organization, and reform strategies to ensure efficiency in how the company operates. Operations directors manage business operations effectively by constantly analyzing company data and by anticipating any challenge that may come their way. As such, they make sound business decisions and recommendations that will help strengthen the organization. Operations directors oversee finances, quality control, and even human resources. They ensure that all aspects of the business are considered in making business operations decisions.

Lead generator vs operations director salary

Lead generators and operations directors have different pay scales, as shown below.

Lead GeneratorOperations Director
Average salary$24,158$104,050
Salary rangeBetween $15,000 And $36,000Between $65,000 And $164,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyGoogleAirbnb
Best paying industryRetailFinance

Differences between lead generator and operations director education

There are a few differences between a lead generator and an operations director in terms of educational background:

Lead GeneratorOperations Director
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead generator vs operations director demographics

Here are the differences between lead generators' and operations directors' demographics:

Lead GeneratorOperations Director
Average age4444
Gender ratioMale, 56.4% Female, 43.6%Male, 70.6% Female, 29.4%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between lead generator and operations director duties and responsibilities

Lead generator example responsibilities.

  • Manage LinkedIn group membership and posting of announcements.
  • Lead hiring and management over a team of sales, graphics and HTML programmers.
  • Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
  • Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
  • Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
  • Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
  • Show more

Operations director example responsibilities.

  • Manage KPI reports from all warranty companies to ensure increasing sales and productivity.
  • Spearhead governance, security and compliance initiatives to achieve SOX and PCI compliance.
  • Manage a PMO style team to implement any changes across the global contact centers.
  • Develop all marketing strategies and materials as well as personally managing key OEM and national accounts.
  • Manage multiple vendor relationships for RFP development and review, contract negotiation, contract terms management, and accounts payable review.
  • Provide leadership to manufacturing organization by aligning overall KPIs to achieve near term and long term business objectives.
  • Show more

Lead generator vs operations director skills

Common lead generator skills
  • Lead Generation, 31%
  • Good Communication, 10%
  • CRM, 7%
  • Digital Marketing, 5%
  • Life Insurance, 4%
  • Customer Service, 4%
Common operations director skills
  • Customer Service, 12%
  • Continuous Improvement, 7%
  • Oversight, 7%
  • Patients, 6%
  • Project Management, 5%
  • Human Resources, 4%

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