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The differences between lead generators and owner/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead generator and an owner/manager. Additionally, an owner/manager has an average salary of $75,822, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generator include lead generation, good communication and CRM. The most important skills for an owner/manager are financial statements, inventory control, and customer service.
| Lead Generator | Owner/Manager | |
| Yearly salary | $24,158 | $75,822 |
| Hourly rate | $11.61 | $36.45 |
| Growth rate | 6% | 6% |
| Number of jobs | 6,802 | 303,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 53% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Owners/managers are responsible for establishing a business and managing the operations once the business is running. They plan and make sure that the company has adequate financing. They also handle the initial marketing to get customers. Owners/mangers handle human resources activities, such as hiring and training employees. Once the business has launched, they start delegating activities to other employees and may also start assigning leaders to different departments. However, they still oversee the whole operation. Owners/managers are the top decision-makers and ensure that business strategies align with the goals.
Lead generators and owner/managers have different pay scales, as shown below.
| Lead Generator | Owner/Manager | |
| Average salary | $24,158 | $75,822 |
| Salary range | Between $15,000 And $36,000 | Between $44,000 And $129,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New Jersey | - |
| Best paying company | - | |
| Best paying industry | Retail | - |
There are a few differences between a lead generator and an owner/manager in terms of educational background:
| Lead Generator | Owner/Manager | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 53% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between lead generators' and owner/managers' demographics:
| Lead Generator | Owner/Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.0% Asian, 6.3% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |