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The differences between lead retail consultants and shop managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead retail consultant and a shop manager. Additionally, a lead retail consultant has an average salary of $39,319, which is higher than the $36,580 average annual salary of a shop manager.
The top three skills for a lead retail consultant include POS, sales floor and basic math. The most important skills for a shop manager are customer service, taking care, and work ethic.
| Lead Retail Consultant | Shop Manager | |
| Yearly salary | $39,319 | $36,580 |
| Hourly rate | $18.90 | $17.59 |
| Growth rate | - | - |
| Number of jobs | 83,049 | 83,627 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 38% |
| Average age | 43 | 43 |
| Years of experience | 6 | 6 |
A lead retail consultant spearheads consultation projects that aim to help clients optimize their daily retail operations. Their responsibilities entail conducting extensive market research and analyses, studying the target market and competitors, establishing objectives and guidelines, identifying the strengths and weaknesses of current procedures, and providing solutions against potential issues and concerns. Additionally, as a lead retail consultant, they have the duty to lead junior consultants in the joint effort to help clients achieve their short and long-term goals.
As the name entails, shop managers manage an establishment's day-to-day operations, ensuring it runs effectively and smoothly. Their responsibilities include making business strategies, developing promotional materials, and ensuring that sales teams are motivated. As the shop manager, you will also oversee the store's organizational and operational standards, undertake administrative tasks, and monitor inventory levels. The requirements to become a store manager include having a high school diploma, at least three years of work experience in the retail industry, and leadership skills.
Lead retail consultants and shop managers have different pay scales, as shown below.
| Lead Retail Consultant | Shop Manager | |
| Average salary | $39,319 | $36,580 |
| Salary range | Between $17,000 And $86,000 | Between $25,000 And $52,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Massachusetts |
| Best paying company | Accenture | Rivian |
| Best paying industry | Telecommunication | Retail |
There are a few differences between a lead retail consultant and a shop manager in terms of educational background:
| Lead Retail Consultant | Shop Manager | |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Delhi | SUNY College of Technology at Delhi |
Here are the differences between lead retail consultants' and shop managers' demographics:
| Lead Retail Consultant | Shop Manager | |
| Average age | 43 | 43 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 78.2% Female, 21.8% |
| Race ratio | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7% | Black or African American, 9.3% Unknown, 4.7% Hispanic or Latino, 17.1% Asian, 6.9% White, 61.4% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 9% | 9% |