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Major account representative vs account executive

The differences between major account representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $40,700 average annual salary of a major account representative.

The top three skills for a major account representative include business sales, HR and geographic territory. The most important skills for an account executive are customer service, CRM, and healthcare.

Major account representative vs account executive overview

Major Account RepresentativeAccount Executive
Yearly salary$40,700$69,618
Hourly rate$19.57$33.47
Growth rate4%5%
Number of jobs200,316205,561
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age4744
Years of experience4-

What does a major account representative do?

A major account representative serves as the manager of a client. They are often described as a good communicator, energetic, organized, and customer-oriented. Their role is to address and facilitate issues and concerns, gather specific data, and contact future clients and business partners. This job position requires someone who has a background in business management, sales, and customer service oriented. An ability to multitask and solve problems is also important.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Major account representative vs account executive salary

Major account representatives and account executives have different pay scales, as shown below.

Major Account RepresentativeAccount Executive
Average salary$40,700$69,618
Salary rangeBetween $27,000 And $60,000Between $44,000 And $109,000
Highest paying City-Portland, OR
Highest paying state-Oregon
Best paying company-Hitachi Vantara
Best paying industry-Finance

Differences between major account representative and account executive education

There are a few differences between a major account representative and an account executive in terms of educational background:

Major Account RepresentativeAccount Executive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Major account representative vs account executive demographics

Here are the differences between major account representatives' and account executives' demographics:

Major Account RepresentativeAccount Executive
Average age4744
Gender ratioMale, 66.5% Female, 33.5%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage6%5%

Differences between major account representative and account executive duties and responsibilities

Major account representative example responsibilities.

  • Manage campaigns to maximize ROI, performance, impact and relevance for current clients.
  • Lead the execution and management of sales cycles and deliver transparency through utilization of multiple CRM's.
  • Maintain activity within a CRM system and manage accurate forecasting.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Generate prospective members both inside and outside of the club through PowerPoint presentations and individual tours of the facility.
  • Utilize specific networking partners including CPA's, personal bankers, current clients and insurance agencies to partner with and obtain referrals

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Major account representative vs account executive skills

Common major account representative skills
  • Business Sales, 12%
  • HR, 10%
  • Geographic Territory, 9%
  • CRM, 8%
  • ADP, 6%
  • Salesforce, 6%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%