Manager, strategy vs marketing strategist

The differences between managers, strategy and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, strategy and a marketing strategist. Additionally, a manager, strategy has an average salary of $109,831, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a manager, strategy include project management, portfolio and client facing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Manager, strategy vs marketing strategist overview

	Manager, Strategy	Marketing Strategist
Yearly salary	$109,831	$80,033
Hourly rate	$52.80	$38.48
Growth rate	10%	10%
Number of jobs	148,326	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Manager, strategy vs marketing strategist salary

Managers, strategy and marketing strategists have different pay scales, as shown below.

	Manager, Strategy	Marketing Strategist
Average salary	$109,831	$80,033
Salary range	Between $78,000 And $152,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	McKinsey & Company Inc	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between manager, strategy and marketing strategist education

There are a few differences between a manager, strategy and a marketing strategist in terms of educational background:

	Manager, Strategy	Marketing Strategist
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Manager, strategy vs marketing strategist demographics

Here are the differences between managers, strategy' and marketing strategists' demographics:

	Manager, Strategy	Marketing Strategist
Average age	39	39
Gender ratio	Male, 64.7% Female, 35.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, strategy and marketing strategist duties and responsibilities

Manager, strategy example responsibilities.

Lead a scrum team by providing the larger picture and project goal.
Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Manager, strategy vs marketing strategist skills

Common manager, strategy skills

Project Management, 9%
Portfolio, 6%
Client Facing, 6%
Business Development, 4%
Digital Marketing, 4%
Market Research, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Manager, Strategy
Manager, Strategy vs Marketing Strategist

Updated January 8, 2025

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