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Market development representative vs national account executive

The differences between market development representatives and national account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $59,685 average annual salary of a market development representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a national account executive are customer service, healthcare, and account management.

Market development representative vs national account executive overview

Market Development RepresentativeNational Account Executive
Yearly salary$59,685$75,924
Hourly rate$28.69$36.50
Growth rate4%5%
Number of jobs187,873160,271
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average age4444
Years of experience--

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

Market development representative vs national account executive salary

Market development representatives and national account executives have different pay scales, as shown below.

Market Development RepresentativeNational Account Executive
Average salary$59,685$75,924
Salary rangeBetween $43,000 And $82,000Between $47,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateConnecticutOregon
Best paying companyCiscoThumbtack
Best paying industryManufacturingFinance

Differences between market development representative and national account executive education

There are a few differences between a market development representative and a national account executive in terms of educational background:

Market Development RepresentativeNational Account Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Market development representative vs national account executive demographics

Here are the differences between market development representatives' and national account executives' demographics:

Market Development RepresentativeNational Account Executive
Average age4444
Gender ratioMale, 59.8% Female, 40.2%Male, 65.7% Female, 34.3%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage5%5%

Differences between market development representative and national account executive duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
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National account executive example responsibilities.

  • Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
  • Use SalesForce to effective manage current relationships and new prospects.
  • Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
  • Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Maintain accounts utilizing a detail CRM database and continuous follow-ups.
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Market development representative vs national account executive skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common national account executive skills
  • Customer Service, 10%
  • Healthcare, 6%
  • Account Management, 6%
  • PowerPoint, 6%
  • National Accounts, 6%
  • CRM, 4%