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Market development representative vs national account representative

The differences between market development representatives and national account representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a national account representative are national accounts, customer service, and product knowledge.

Market development representative vs national account representative overview

Market Development RepresentativeNational Account Representative
Yearly salary$59,685$44,826
Hourly rate$28.69$21.55
Growth rate4%4%
Number of jobs187,873204,509
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Average age4447
Years of experience-4

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

Market development representative vs national account representative salary

Market development representatives and national account representatives have different pay scales, as shown below.

Market Development RepresentativeNational Account Representative
Average salary$59,685$44,826
Salary rangeBetween $43,000 And $82,000Between $30,000 And $64,000
Highest paying CitySan Francisco, CA-
Highest paying stateConnecticut-
Best paying companyCisco-
Best paying industryManufacturing-

Differences between market development representative and national account representative education

There are a few differences between a market development representative and a national account representative in terms of educational background:

Market Development RepresentativeNational Account Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Market development representative vs national account representative demographics

Here are the differences between market development representatives' and national account representatives' demographics:

Market Development RepresentativeNational Account Representative
Average age4447
Gender ratioMale, 59.8% Female, 40.2%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between market development representative and national account representative duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
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National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
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Market development representative vs national account representative skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%