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Market development representative vs regional sales representative

The differences between market development representatives and regional sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $57,926 average annual salary of a regional sales representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a regional sales representative are customer service, healthcare, and regional sales.

Market development representative vs regional sales representative overview

Market Development RepresentativeRegional Sales Representative
Yearly salary$59,685$57,926
Hourly rate$28.69$27.85
Growth rate4%4%
Number of jobs187,873230,746
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4447
Years of experience-4

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a regional sales representative do?

A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.

Market development representative vs regional sales representative salary

Market development representatives and regional sales representatives have different pay scales, as shown below.

Market Development RepresentativeRegional Sales Representative
Average salary$59,685$57,926
Salary rangeBetween $43,000 And $82,000Between $41,000 And $80,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyCiscoVarian Medical Systems
Best paying industryManufacturingManufacturing

Differences between market development representative and regional sales representative education

There are a few differences between a market development representative and a regional sales representative in terms of educational background:

Market Development RepresentativeRegional Sales Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Market development representative vs regional sales representative demographics

Here are the differences between market development representatives' and regional sales representatives' demographics:

Market Development RepresentativeRegional Sales Representative
Average age4447
Gender ratioMale, 59.8% Female, 40.2%Male, 72.6% Female, 27.4%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between market development representative and regional sales representative duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
  • Show more

Regional sales representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
  • Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
  • Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Market development representative vs regional sales representative skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common regional sales representative skills
  • Customer Service, 9%
  • Healthcare, 7%
  • Regional Sales, 6%
  • Customer Relations, 6%
  • Enterprise Sales, 5%
  • Product Knowledge, 5%