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Market development representative vs sales/account representative

The differences between market development representatives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market development representative has an average salary of $59,685, which is higher than the $56,954 average annual salary of a sales/account representative.

The top three skills for a market development representative include sales process, product knowledge and salesforce. The most important skills for a sales/account representative are customer service, CRM, and sales process.

Market development representative vs sales/account representative overview

Market Development RepresentativeSales/Account Representative
Yearly salary$59,685$56,954
Hourly rate$28.69$27.38
Growth rate4%4%
Number of jobs187,873257,122
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 69%
Average age4447
Years of experience-4

What does a market development representative do?

A market development representative is in charge of devising strategies to generate sales leads and identify new business opportunities. They typically reach out to clients through calls and correspondence to offer products and services, securing sales and client satisfaction. They may also arrange appointments to discuss product specifications and even negotiate contracts. Furthermore, as a market development representative, it is essential to address issues and concerns from clients, resolving them promptly and efficiently in adherence to the company's policies and regulations.

What does a sales/account representative do?

A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

Market development representative vs sales/account representative salary

Market development representatives and sales/account representatives have different pay scales, as shown below.

Market Development RepresentativeSales/Account Representative
Average salary$59,685$56,954
Salary rangeBetween $43,000 And $82,000Between $39,000 And $81,000
Highest paying CitySan Francisco, CAOlympia, WA
Highest paying stateConnecticutWashington
Best paying companyCiscoSmartsheet
Best paying industryManufacturingTechnology

Differences between market development representative and sales/account representative education

There are a few differences between a market development representative and a sales/account representative in terms of educational background:

Market Development RepresentativeSales/Account Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Market development representative vs sales/account representative demographics

Here are the differences between market development representatives' and sales/account representatives' demographics:

Market Development RepresentativeSales/Account Representative
Average age4447
Gender ratioMale, 59.8% Female, 40.2%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between market development representative and sales/account representative duties and responsibilities

Market development representative example responsibilities.

  • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
  • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Assist all ADP users with payroll issues and software trouble shooting and installation.
  • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
  • Craft scripts for telemarketing presentation of value proposition.
  • Show more

Sales/account representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Assist external accounts in error resolution so that all EDI transactions process without manual intervention or delay.
  • Work with senior management to implement a sales program for new P3T software enhancement and participate in CRM application development team.
  • Collaborate with sales representatives to ensure new account set-up, establish specifications, and assist with EDI account maintenance and invoicing.
  • Create PowerPoint presentations and literature utilize and present in sales calls.
  • Core competencies: -Administrative/computer skills: maintain CRM systems to successfully identify potential customers.
  • Show more

Market development representative vs sales/account representative skills

Common market development representative skills
  • Sales Process, 12%
  • Product Knowledge, 11%
  • Salesforce, 10%
  • Sales Training, 8%
  • Lead Generation, 7%
  • CRM, 5%
Common sales/account representative skills
  • Customer Service, 13%
  • CRM, 8%
  • Sales Process, 6%
  • Product Knowledge, 5%
  • Sales Strategies, 5%
  • Sales Techniques, 4%