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The differences between marketing account managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Account Manager | Brand Marketing Manager | |
| Yearly salary | $67,983 | $91,940 |
| Hourly rate | $32.68 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 163,297 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing account managers and brand marketing managers have different pay scales, as shown below.
| Marketing Account Manager | Brand Marketing Manager | |
| Average salary | $67,983 | $91,940 |
| Salary range | Between $50,000 And $91,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | American Tower | Morgan Lewis |
| Best paying industry | Energy | Media |
There are a few differences between a marketing account manager and a brand marketing manager in terms of educational background:
| Marketing Account Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account managers' and brand marketing managers' demographics:
| Marketing Account Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |